Having a good brand story makes or breaks a business. It is essential in gaining media coverage and client attraction. A strong brand story makes your business interesting and intriguing to your customers. Here are 3 tips that will assist you in creating a brand story that makes your business visible to your ideal customers.
𝟭. 𝗧𝗵𝗲 𝟯𝟬-𝘀𝗲𝗰𝗼𝗻𝗱 𝗿𝘂𝗹𝗲
What we mean by the 30-second rule is that you need to be able to distill your pitch into a 30-second explanation. You need to tell who you are and what you do in your 30-second pitch. To capture the attention of the people you’re pitching to, you need to fully understand how the service you are offering will benefit them.
Next, divert your energy into perfecting the way you are delivering it. You should sound confident and credible. The listener will instantly be able to tell if you aren’t convinced and confident in your pitch. As the well-known saying goes, it is often not what we say, but how we say it.
𝟮. 𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗴𝗲𝗺
Much like the hidden powers of superheroes, a “hidden gem” is going to be your hidden power. It is what we call an unexpected anecdote or a point about yourself that will spark curiosity and interest in whoever you are selling your brand story to. You will need to think long and hard about what makes you different from the rest and they should be paying attention to you.
What we have found the best way to discover your “hidden gem” is to ask someone who already knows you and believes in your brand to tell you exactly what they find interesting about your brand. Most of the time what people find interesting would be the aspect of your brand they relate to. Use this point as your hidden gem and this is how you’re going to get that engagement you are looking for.
𝟯. 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆
It may appear to be a conspicuous one, however, consistently let your character radiate through. Your clients would appreciate seeing and hearing the individuals behind the business and the brand. Reminding your clients that there are genuine individuals behind everything makes the brand progressively relatable and likable. It improves engagement with your customers. The biggest tip we can give you is to have confidence in your personality and who you are as a brand and your image will reflect that.
We hope that these 3 simple tips will help your unique brand story stand out from the rest. Often, in a sea of businesses, it is very likely to find hundreds of other people who are out there that can all do what you do as a brand.
