There’s a saying that ‘Customer is King‘ which essentially is, quite right. Without customers, businesses would flop. Hence, communication with them is vital and here are 3 ways to do it!
Don’t just read the good reviews, do so to any complaints or bad reviews! Approach them with genuine concern rather than avoiding, which could engender a new problem. Despite feeling its best to overlook the bad, reading only the positive reviews could create a bias and clouded judgement of one’s services or products!
Not everyone understands the technical terms, particularly to a technical industry. A customer would less likely know the problems, making the relay of information quite a challenge.
So, how do we clear the cloud of confusion and doubt over their heads?
By using analogy to help them comprehend!
Once in a while, you would find a very exaggerated negative review of a customer to your company’s services or products. Not only that, but it’s also reported in a manner not through the standard procedure, causing a risk of throwing shades to the company’s reputation. However!
Even though the chances of it being false is high, you should not throw out that concern. Acknowledge it and clear up the issue.
If it’s fake, clear it up with the public and if it’s true, don’t shy from the responsibility!
