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How to Build Your Profile on LinkedIn: Undergraduates’ Edition

As undergraduate students, are you seeking to interact with others and find ways to enter the global village? Have you signed up to LinkedIn but skipped the process of creating your profile? LinkedIn is an excellent place to start if you are seeking to walk the path to professional competency, or even taking the first step into adulthood. It provides you with a platform to put your ideas out there, discover your dream job, or improve your connections with others around the globe in a professional context. With that, this article will serve as a guide to kickstart your career on LinkedIn. 

A Platform for Professionals

LinkedInFounder-Getting Images
Photo by Getty Images

Conceived in December 2002, LinkedIn was founded on the idea of making connections through the expansion of the internet Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant, had the concept to link professionals and encourage deep conversations within the business community. With its public launch in May 2003, the platform allows users to network, establish career profiles, and engage in professional discourse. In contrast to other social networking sites at the time, LinkedIn was solely intended for professionals, marketing itself as a useful resource for networking, job advancement, and information exchange.

All through the beginning stages, LinkedIn grew steadily, drawing in professionals from a variety of industries and regions. Users responded favourably to the platform’s emphasis on professionalism and transparency, which increased subscription and interaction between users. When LinkedIn launched its very first premium membership service in 2005, giving more capabilities to customers who were willing and able to pay a charge, it was one of the company’s major turning points. This initiated LinkedIn’s monetization endeavors and laid the foundation for subsequent income streams.

LinkedInAds-How To Do
Image by Al Kaff Zamsari

With the advent of its “LinkedIn Ads” platform, the company encouraged people to market their goods and services to professionals on the network effectively. With this action, LinkedIn’s standing as a useful marketing tool for companies looking to connect with professionals was further cemented. In the years that followed, LinkedIn entered new industries and debuted cutting-edge tools including Company Pages, LinkedIn Groups, and LinkedIn Learning. These updates strengthened the platform’s usefulness and solidified its position as the top choice for professional networking and growth.

One of the biggest purchases in the IT sector, Microsoft’s $26.2 billion purchase of LinkedIn in 2016 gave the company’s development trajectory a major boost. LinkedIn kept innovating and developing when it was owned by Microsoft, launching services like native videos, LinkedIn Live, and AI-driven job input. With more than 800 million users spread across over 200 nations and jurisdictions, LinkedIn is an essential instrument for professionals everywhere. It is steadfast in its commitment to its objective of uniting professionals worldwide to enhance their productivity and success. 

You Gotta Start Somewhere

So how about a little tip for kickstarting your career through Linkedin: 

#1 Finish Up Your Profile

LinkedIn-Incomplete Profile
Image by Al Kaff Zamsari

First and foremost, include the most important details such as your name, career background, education, and talents. This guarantees that people will understand your background and experience in the field right away. Strengthen your identification by uploading a recognisable and sophisticated profile photo to further increase your approachability and confidence. 

Make sure that the information on your profile accurately reflects your achievements and current status, and that it is updated and meticulously maintained. Reiterate any degrees, certificates, or appropriate qualifications that show your professional competence when listing your educational background. To be able to complete your profile would be a great way to start on Linkedin. 

#2 Construct a Notable Headline

Creating a compelling headline is a calculated effort that calls for a thorough evaluation of your business goals and personal brand. With only 220 words available, each word counts. Try looking for words that fit your personality and professional path. Seek terms that convey a feeling of enthusiasm, knowledge, and originality. Throughout your overview, thoughtfully use these words to create a compelling portrait of yourself and your contributions.

#3 Write a Narrative that Highlights the Value You Offer

Karen Abbate-About-LinkedIn
Image by Al Kaff Zamsari, LinkedIn Profile Karen Abbate

Creating an engaging summary gives you the chance to convey your professional story and exhibit your special skills and experiences. This is where you may briefly describe your professional goals, major accomplishments, and distinctive advantages. Think of it as your own elevator pitch.

Start by describing your aims and intentions for your profession, giving the audience a sense of where you’re going and what you’re working towards. Whether you are just about to graduate and ready to venture into the working realm, moving into a different field, or improving in your current position, making a clear and concise statement about your goals can aid readers in understanding your driving forces. Next, accentuate your accomplishments, focusing on significant anniversaries, undertakings, or honours that bear witness to your knowledge and ability. Whenever practical, quantify your accomplishments and offer proof of your influence using specific descriptions and examples.

Determine your value proposition or unique selling points and illustrate the attributes, abilities, and experiences that set you apart from the competition. This might include your particular area of knowledge, your capacity for leadership, your aptitude for problem-solving, or your distinctive viewpoint on market trends. Aim for clarity and conciseness while writing your summary to ensure that your point is understood clearly. Avoid using jargon or technical phrases that may not be understood by a wider audience, and instead use professional yet approachable language. Look through the summaries of other professionals’ profiles to get ideas for a compelling story to write. Take note of the format, tenor, and subject matter of their summaries, and modify strategies that appeal to you. 

Above all, make sure your narrative is engaging and cohesive enough to pique readers’ interest and encourage further reading. Your synopsis must make an impact and inspire readers to get in touch with you or continue reading. Making a lasting impression on those who view your LinkedIn profile and effectively communicating your professional identity may be accomplished by devoting time and effort to creating an engaging summary.

#4 Emphasize Your Talents and Accomplishments

Creating an engaging summary gives you the chance to convey your professional story and exhibit your special skills and experiences. This is where you may briefly describe your professional goals, major accomplishments, and distinctive advantages. Think of it as your own elevator pitch.Start by describing your aims and intentions for your profession, giving the audience a sense of where you're going and what you're working towards. Whether you are just about to graduate and ready to venture into the working realm, moving into a different field, or improving in your current position, making a clear and concise statement about your goals can aid readers in understanding your driving forces. Next, accentuate your accomplishments, focusing on significant anniversaries, undertakings, or honours that bear witness to your knowledge and ability. Whenever practical, quantify your accomplishments and offer proof of your influence using specific descriptions and examples.Determine your value proposition or unique selling points and illustrate the attributes, abilities, and experiences that set you apart from the competition. This might include your particular area of knowledge, your capacity for leadership, your aptitude for problem-solving, or your distinctive viewpoint on market trends. Aim for clarity and conciseness while writing your summary to ensure that your point is understood clearly. Avoid using jargon or technical phrases that may not be understood by a wider audience, and instead use professional yet approachable language. Look through the summaries of other professionals' profiles to get ideas for a compelling story to write. Take note of the format, tenor, and subject matter of their summaries, and modify strategies that appeal to you.Above all, make sure your narrative is engaging and cohesive enough to pique readers' interest and encourage further reading. Your synopsis must make an impact and inspire readers to get in touch with you or continue reading. Making a lasting impression on those who view your LinkedIn profile and effectively communicating your professional identity may be accomplished by devoting time and effort to creating an engaging summary.
Image by Al Kaff Zamsari

You ought to employ your LinkedIn profile as a digital résumé, so make the most of this opportunity to demonstrate your experience and qualifications. Give meticulous attention to the details of your prior jobs, prior students’ activities, and employment history; this will shed light on your professional path and achievements.

Commence by resuming with a list of all the positions you have held throughout your career, arranged chronologically. Emphasise noteworthy accomplishments, initiatives, or duties related to your function that showcase your abilities and contributions. Whenever feasible, quantify your accomplishments and use measurements or concrete examples to show the influence you have had. This gives your profile a stronger basis and makes it easier for recruiters and future employers to see the value you can provide to their company.

Apart from enumerating your previous experiences, be sure to draw attention to your skills and expertise by adding applicable search phrases to your profile. These keywords need to represent your abilities, knowledge, and industry-specific jargon. Including these search terms in your profile increases the likelihood that recruiters and companies will find you when they are searching for applicants with certain skills or credentials.

You might want to consider adding a specific “Skills” section to your profile, where you can outline your main areas of knowledge and skills. When choosing these abilities, use strategy and concentrate on the ones that will help you achieve your professional objectives and are most applicable to your ideal positions.

Make sure that your profile appropriately represents your current professional standing by adding fresh experiences, abilities, and accomplishments on an ongoing schedule. You may successfully position yourself for employment prospects and make it simpler for recruiters and employers to find you by putting time and effort into optimising your LinkedIn profile.

#5 Personalize Your URL

Darren Keppie-URL-Personalisation
Image by Darren Keppie

A simple but effective approach to make your LinkedIn profile more professional and simpler to share is to customise your URL. LinkedIn automatically provides a lengthy and challenging-to-remember URL to your profile, which consists of a mix of letters and numbers. By personalising your URL, you may make it simpler for others to find you online by creating a web address that contains your name or a version of it.

Having a personalised LinkedIn URL not only helps your profile look more professional, but additionally renders it simpler for you to market yourself on business cards, in emails, and on social media. It gives others access to your information by serving as a direct connection to your LinkedIn profile.

It’s recommended to use your entire name or a substitute, such as your first name followed by your last name or initials, when personalising your LinkedIn URL. If your name is well-known, you might need to set yourself apart using a middle initial, a pertinent keyword, or a formal title. For a neat and polished look, keep your URL free of symbols, special characters, and irrelevant terms. Make sure to update your other online accounts and advertising materials with the new link once you’ve customised your LinkedIn URL. By doing this, you can be sure that your professional branding is consistent and that connecting with people on LinkedIn is easy.

#6 Put in Publications and Media

GroupofStudents-LinkedIn-Media
Image by Al Kaff Zamsari, LinkedIn Profile Hafni Dafinah Muhammad Hafidz

First impressions have significance in the field of professional networking, and your LinkedIn profile photo is frequently the first thing others see. Selecting a professional profile photo that accurately portrays your industry and desired image is crucial. While certain professions would need a professional headshot, others might be open to a more relaxed or creative approach. Regardless of your choice, your picture should convey both approachability and professionalism. LinkedIn gives you the option to control the display of your profile photo and even your complete profile, so you may use one if you’re not sure about sharing a photo or about how visible it will be. But remember, having a professional photo on your profile makes it far more credible and improves the chance that other professionals will interact with it.

Adding multimedia elements to your profile can improve its attractiveness and efficacy even more, in addition to your profile photo. A dynamic and interactive demonstration of your abilities and experiences may be discovered through videos, presentations, and links to publications or projects you’ve worked on. For instance, incorporating a video or slides from a significant presentation you gave in your classes may portray your subject matter experience and public speaking skills. In a similar vein, providing links to extracurricular works would emphasise your contributions to your field and thought leadership.

These multimedia components provide visitors with a more thorough understanding of your professional accomplishments in addition to improving the aesthetic attractiveness of your profile. They provide verifiable proof of your capabilities and knowledge, making you stand out in a highly competitive job market or drawing in possible partners and clients. You could create a LinkedIn profile that is interesting and captivating to look at by particularly using multimedia components. To keep your profile appurtenant, highlight your continuous professional development and accomplishments, and don’t forget to update it with fresh ideas and content. 

#7 Request Recommendations and Endorsements

Profiles-Endorsement-LinkedIn
Image by Medium

Enhancing your professional reputation and trustworthiness requires making the most of your LinkedIn contacts and networking. Asking friends, excellent acquaintances, clients, past coworkers, and superiors for recommendations is one efficient approach to do this. LinkedIn recommendations are endorsements of your abilities, professionalism, and work ethic. They offer valuable insight into your skills and personality from the viewpoint of those who have collaborated with you extensively. It gives you more credibility by improving your professional image when prospective clients or employers read glowing testimonials from reliable sources on your page.

It’s necessary to approach people who can attest to certain aspects of your work or personality that you wish to emphasise when asking for references. You may ask a previous employer for a recommendation that highlights your talents to work well with others and collaborate, and you could ask your supervisor or lecturer to highlight your leadership or project management experience. Remind the person of your professional connection and explain why you would value their suggestion to personalise your request. Show them that you appreciate and value their time, and if they ask for a reference from you, offer to return the favour.

Make sure to thank the person who wrote the suggestions and appreciate their work after you receive them. To strengthen your professional connection and express your gratitude, think about endorsing or recommending the people who sent recommendations for you. A wide variety of references from different sources can help validate your profile and provide potential employers with a comprehensive understanding of your qualifications. You may raise your chances of being discovered by potential clients or employers and establish a solid professional reputation on LinkedIn by proactively requesting recommendations from your network.

#8 Engage with Content

LinkedIn-Interactions-Comments
Image by Al Kaff Zamsari

If it appears that you engage with social media platforms less frequently, you might choose to devote part of your time and effort to LinkedIn. With the help of this professional networking tool, you have an exceptional opportunity to make more meaningful and targeted connections with coworkers, business peers, and prospective employers. You may use your well-honed opinions and experience to actively interact with relevant content on LinkedIn by making a small investment of time.

There’s more to LinkedIn content engagement than merely browsing your feed. It’s about contributing to conversations, offering insightful commentary, and showcasing your knowledge of the topic. In addition to demonstrating your presence and attention on the site, liking, commenting on, and sharing things that speak to you also helps to build your authority and reputation in your field.

By liking a piece, you express your enthusiasm for the information presented and acknowledge its applicability to your line of work. By leaving a comment, you may discuss your ideas, pose queries, or offer more context, igniting discussions and showcasing your subject-matter expertise. In addition to expanding the content’s audience, sharing items that you think are especially thought-provoking or educational establishes you as a proficient information source within your network.

Maintaining a regular presence and awareness among your contacts on LinkedIn not only helps you stay relevant but also fosters deep ties with other professionals. It’s a means to grow your network, build relationships with coworkers, and perhaps find new prospects for joint ventures or professional development.

It’s Your Turn to Do It

LinkedIn DiCaprio
Image by BuzzFeed, Edited by Nico Lee

In a nutshell, creating a powerful LinkedIn profile that is tailored for undergraduate students is an essential first stage in being ready for future employment chances. You may successfully reflect your extracurricular activities, academic accomplishments, and applicable skills to potential employers and industry contacts by putting the tips provided in this article into practice. Highlight your educational background, including your coursework, degree programme, and any awards or achievements you may have received. Include your abilities into perspective by adding relevant terms and recommendations that highlight your competence in leadership, technical expertise, and interaction, among other areas.

Never overlook the importance of internships and extracurricular activities. Employers strongly value the practical skills and insightful ideas that may be gained from these experiences. Make sure to emphasise any leadership positions, tasks, or endeavours you have carried out, as they will demonstrate your capacity to take the initiative and have a beneficial impact.

For undergrads, networking is also essential. Use LinkedIn’s networking tools to establish connections with former students, business leaders, and possible mentors. Join relevant groups, take part in discussions, and interact with information to grow your network and learn about possibilities and trends in the business. Remember to update your profile periodically to reflect your developing instances, abilities, and career objectives as you grow and gain experience. Establishing a robust and compelling LinkedIn profile could assist you stand out from the competition and lead to interesting opportunities in your chosen field.

At long last, let me say that change is uncomfortable. Making a transition from academics to establishing oneself in a professional industry would not be easy. Uncomfortable situations that you would not wish to endure will undoubtedly arise. But people said, fall at the moment you are afraid to fly. 


Good luck.

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