Kuala Lumpur, 15 July 2024 – Renowned entrepreneur Auguste Kwan, also known as AK Kwan, leading the “AK Club” has spearheaded an innovative collaboration between the realm of business and art. By joining forces with the music and art industry, together with 14 other entrepreneurs, he has created a new song titled “Together, We Are All Heroes.” This unique project aims to merge entrepreneurial experiences with musical artistry, fostering a deeper connection between these fields.
This collaborative effort, witnessed by YB Teo Nie Ching, the Deputy Minister of Communications of Malaysia, and representatives from Sony Music Entertainment, including Kenny Ong, the General Manager for Singapore and Malaysia, showcases the perfect fusion of business and art. By drawing inspiration from the ten golden rules of business and the entrepreneurs’ understanding of the arts, the release of this song marks a significant milestone by successfully bridging the gap between the entrepreneurial and artistic realms.
The recording process involved esteemed music producer Raymond Zhang and a team of “National Music Prize” members, who dedicated months to perfecting the song. This collaborative effort underscores the commitment to creating a powerful and enduring artistic expression.
“Together, We Are All Heroes” is more than just a musical composition; it represents the collective experiences, thoughts, and aspirations of 14 entrepreneurs. The initiative, launched by Auguste Kwan’s investment company in mainland China, aims to forge a new direction in the development of the art and business sectors, uniting both fields in a harmonious and mutually beneficial manner. By sharing the personal and professional experiences of entrepreneurs through music, the project aims to leverage the strengths of both sectors to build a better society, enhancing comprehensive national strength through cultural and artistic endeavors.
This collaborative project was born out of the desire to explore the intersection between business logic and the appreciation of art. The integration of creativity and innovation has been a driving force behind the success of many renowned organizations, from the automotive industry to today’s tech giants. This collaborative effort between Auguste Kwan’s “AK Club” and the music industry further emphasizes the importance of embracing creativity and cross-disciplinary collaboration in the pursuit of success and growth.
The ultimate goal of “Together, We Are All Heroes” is not merely to create a single song, but to establish a long-term platform that will facilitate the integration of business and art, promoting exchange, cooperation, and the joint creation of a better society, empowered by the synergy between these two dynamic fields.
The song launch event was promised to be a unique celebration of this fusion. Attendees engaged in discussions, shared ideas, and witnessed the premiere of the “Together, We Are All Heroes” music video, experiencing the profound impact of this collaboration. The event also featured environmental initiatives, with “AK Club” entrepreneurs collaborating with the Lions Club of Selangor Majestic to promote tree planting, embodying a commitment to social responsibility and sustainability.
Auguste Kwan and the “AK Club” have embarked on a groundbreaking journey to blend business and art through the song “Together, We Are All Heroes.” This initiative seeks to create a lasting platform for collaboration, promote mutual growth, and enhance national soft power, all while celebrating the unity and shared vision of entrepreneurs and artists alike.