Nowadays, everywhere you go, someone is always on a social platform. Be it Facebook, Twitter, or the ever-popular Instagram. Nearly everyone bypasses their time with their phones.
In the age of social media, many businesses utilize these platforms to advertise their business. However, with many contents posted online came copyrights to images or even designs.
To protect yourself and your business from the copyright law, there are 3 things you have to know before you decide to post.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗖𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁 𝗜𝗻𝗳𝗿𝗶𝗻𝗴𝗲𝗺𝗲𝗻𝘁?
To protect original creative designs or an independent artist’s work, the copyright law is instilled to prevent theft. Exclusive rights to distribute, copy, alter, or base other works on the original work are for the creators.
Giving credits to the creator without their consents or linking the content to the website it’s from, are also counted as committing copyright infringements. This is because it is used to advertise your business and thus, earning you profits.
Unless it’s to exhibit the creator’s work, please think twice before you share it online.
Despite the small chances of getting caught by the content creators for copyright infringement, the risks are not one worth to bare. The original creators are the only ones able to claim the copyright laws.
However, the law supporting them states that the penalty fee for copyright could lead up to RM500,000 for each work infringed. Infringer would even have to pay for all charges relating to the attorneys and court. Therefore, consider once again before you post.
Even hiring a designer for your own business would be a better alternative to copyright infringement!
To use another’s work, you must ask permission from the creator. Get a formal agreement which is signed by both parties to ensure complete protection from the law. This act would be both appreciated by the creators and cost no risks to the business.
But hey! If you figure it’s too much trouble and would like an alternative option that would not get you in trouble with the law, you could always purchase images or designs from the creators. Stock photography websites such as Shutterstock would offer images for sale that are free to use once bought.
Or better yet, splurge a little for a designer! That way, there are no risks of work infringements.