KUALA LUMPUR, 5 August 2025 — Vanilla Crepe, Malaysia’s No.1 mille crepe brand, is rapidly evolving beyond its dessert roots to become the nation’s leading cross-industry food and beverage (F&B) platform. With nearly 200 distribution points and over 40 strategic partners, the brand is scaling a robust, integrated network that connects the F&B sector with lifestyle, retail, and entertainment industries across Malaysia.
Group Chief Executive Officer and Co-Founder, Nelson Liew, shared that the brand’s long-term vision is to make mille crepe cakes accessible to Malaysians anytime, anywhere. By expanding into high-footfall locations such as cinemas, cafés, office towers, hotels, and lifestyle destinations, Vanilla Crepe has multiplied its consumer touchpoints, transforming its signature cakes into a powerful tool for brand collaborations and consumer engagement.
Through its collaborative marketing strategy and streamlined distribution network, Vanilla Crepe has rapidly established a presence in cinemas, cafés, karaoke lounges, restaurants, hotels, banks, and lifestyle centres. The company now aims to expand to 1,000 locations in the coming years, positioning itself at the heart of Malaysia’s F&B innovation.
Dato’ Jennifer Ong, Principal of Censuria, emphasised the importance of strategic support in scaling Vanilla Crepe’s presence:
“Censuria is proud to support Vanilla Crepe in expanding its national footprint. By collaborating with leading domestic retail players, we’re working to position Vanilla Crepe as Malaysia’s most widely distributed F&B brand and a central connector in the country’s cross-industry F&B landscape.”
In addition to local expansion, Vanilla Crepe is forging powerful co-branded partnerships with global and regional powerhouses, such as Nestlé, Wall’s, Farm Fresh, Famous Amos, and TWG Tea. The brand has also collaborated with tech, gaming, and lifestyle leaders such as Tencent’s Honor of Kings, Ironman Malaysia, Parentcraft, and Vivo, demonstrating its versatility across diverse market segments.
With its highly distributable mille crepe products, Vanilla Crepe is not only expanding across Malaysia but also paving the way for international brands to enter the local market through co-branded experiences. This strategic move positions the company as a key enabler of cross-border brand collaborations, further driving the growth of Malaysia’s integrated F&B ecosystem.
